Jasper Lijfering

I wouldn't have any advice. Part of the fun is discovering it yourself and the trial and error along the way.

Obviously social media plays a huge part in it. Our success is partly also due to Instagram and YouTube. It allowed us to reach an entire new kind of clientele (way younger) whom enjoy our unorthodox and personal angle.

As my friend Srdjan (@world_time) says: 'Watches come and go but the friendships they stay'. I love it how a shared interest in such a trivial item leads to so many cool experiences and places. Doesn't matter where we are in the world, when we post on Instagram we are in a certain place, always people message to have a coffee or invite us over to their bar or restaurant etc.

I studied gemmology as part of my jewellers education. I have always been interested in the wonders of nature. However, it has not led me to horology; yet both fields can be combined in gem set watches or watches with stone dials for example.

Most recent addition is an AP Cobra with Lapis Lazuli dial and it sort of replaced another AP from my collection; a QP classic with MoP dial.

We currently are offering the prototype Patek Philippe World-Time 2523 and a black dialed 2499. They belong to the same gentleman collector who entrusted us to find the next caretaker(s) for it. Ideally that would be me myself but I can definitely not afford it. Some other examples we sold recently that I prefer to keep but couldn't are a platinum 3974 and a Rolex Daytona 6264 lemon dial. Of course I would also require an AVW specialty: a rare Day-Date.

More transparency and honesty, more trusted dealers working together instead of as harsh competitors.

I appreciate anybody who is in the scene as long as they are authentic. Watches are quite 'emotional' objects, it feels immoral to not make it your personal journey and follow that with conviction. Something isn't cool or good because someone says so, you have to explore and subsequently experience that for yourself.

Some names that come to mind: Porfirio Rubirosa, Paul Newman, Steve McQueen, Robert Redford, Alain Delon, Marcello Mastroianni, Gianni Agnelli etc.

You mean getting dressed in the morning? Haha in that case I start with my underwear after the shower.

This obviously depends if I am buying it to add to my personal collection or if it is for the trade. However, as common denominator it must have a design and certain rarity I can appreciate. That doesn't mean I personally have to fall in love with the aesthetics, but it should spark my interest to learn more about it and try to understand it visually. Modern watches usually lack that aspect for me.

Preferably I want to be remembered as somebody who enjoyed to learn and experience everything this horological world has to offer. And by doing so; inspiring others to join this movement. It sounds a bit tacky, but ultimately collecting watches — regardless of the amount of money involved — should be something that warms your soul and brings a smile to your face.

It's best to discover that yourself and pass by our private lounge in Amsterdam or catch me at auctions, fairs, events etc. Make sure to follow us on Instagram as well!