Wide panoramic view of the Mojave desert with Joshua trees at golden hour
34.1350° N, 116.3121° W

Measured in time,
our most precious commodity.

Mulholland Watch Club was born from late night conversations in the Californian desert, staring at the stars, with a beautiful glass of red wine. The concept, nurtured for years, as appreciation for all things horological grew, through the stories of people met, and places visited.

At Mulholland, we believe the most compelling stories about watches are told not only by the brands who make them, the custodians of horological heritage, the collectors, as well as passionate enthusiasts, most importantly by the people who wear them.

The Craft

We celebrate the art of mechanical watchmaking — from complications, to finishing, to movements and escapements. We geek out so you don't have to geek out alone.

The Community

Our watch meets aren't restricted to set locations. Our members connect over shared obsessions — trading knowledge, comparing references, and finding their people.

The Territory

Born under the California sky. Inspired by Joshua Tree, the Mojave, and the endless highways that connect coast to canyon. Wear your watch. Drive your road.

Desert highway under the Milky Way night sky with multiple Joshua tree silhouettes
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Our Journey

Welcome to a club founded on the principles of community, equality, and a shared passion for watches. Our founders came together not just to create a brand, but to build a welcoming space where everyone who appreciates the art of watchmaking can connect and share their passion.

We believe that the true value of a watch isn't defined by its price tag, but by the stories it tells, the aesthetics it embodies, the craftsmanship it showcases, and the joy it brings to its owner.

Whenever we travel, we find that watches connect us to new places and people, leading us to unique experiences and often like-minded enthusiasts. If that resonates with you, welcome — join us on the journey and help us build something truly special.

Cowboys on horseback riding across the Mojave desert at golden hour
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Members Meets

Members typically hear about Mulholland gatherings via email, with venues kept deliberately discreet, since attendees often bring valuable timepieces. We carefully curate our watch meets, often around themes, places, events, or ideas that we think members will find curious, interesting, or simply fun.

For us as founders, the sense of community matters most. Being able to meet like-minded enthusiasts and experience watches we might never personally own is a huge part of the appeal. Mulholland currently has no membership fee, and most events are free to attend, reflecting the inclusive ethos we care deeply about.

Whether you arrive with a single Seiko or several Pateks, you will be treated equally at the table. The emphasis is firmly on shared enthusiasm rather than status.

Classic covered wagon in the American desert landscape
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Trading Post

Mulholland will consult with watch brands, offering marketing and social media expertise, as well as hosting events to launch new timepieces. Even so, our focus remains on passion rather than profit — a spirit rooted in a genuine love of watches.

Mulholland Watch Club is more than just a brand; it's a movement. Members get access to a curated world of apparel, accessories, insightful reading material, and the latest in horological trends. It's a place where watch enthusiasts, from collectors to watchmakers, connect over their passion and enjoy unique events and experiences.

Mulholland Watch Club

Mulholland Watch Club

London, England — Est. 2026

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Company No. 17175521

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Registered Office: c/o External Services Limited, 20 Central Avenue, St Andrews Business Park, Norwich, NR7 0HR